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Sankey diagram of Constellation Brands, Inc.. A complete text table follows the diagram.
Modelo, Corona and Pacifico now generate nine of every ten sales dollars after mainstream wine and spirits divestitures
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Every displayed amount is an exact reported sales figure. The beer share and descriptive percentages are arithmetic based on those reported amounts; the portfolio framing is an editorial interpretation of the disclosed divestiture and premiumization strategy.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| Constellation net sales | 1 | $2.2B | A beverage portfolio reshaped around beer |
| Imported beer | 2 | $2.0B | 90% of company sales |
| Higher-end wine & spirits | 2 | $213M | 10% of company sales |
| Wine | 3 | $175M | Kim Crawford, Robert Mondavi, The Prisoner |
| Spirits | 3 | $38.6M | High West, Casa Noble and Mi CAMPO |
| From | To | Value |
|---|---|---|
| Constellation net sales | Imported beer | $2.0B |
| Constellation net sales | Higher-end wine & spirits | $213M |
| Higher-end wine & spirits | Wine | $175M |
| Higher-end wine & spirits | Spirits | $38.6M |