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Sankey diagram of SoFi Technologies, Inc.. A complete text table follows the diagram.
Money and Relay sit at the center of a product ecosystem that stretches from everyday finance into investing, credit, and lending.
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All Sankey values are reported product counts or disclosed arithmetic groupings of those counts. Product counts are not balances, revenue, unique customers or active-use measures.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| SoFi product ecosystem | 1 | 22,159,146 | 22.16M products across 14.71M members |
| Financial Services | 2 | 19,327,794 | 87.2% of reported products |
| Lending | 2 | 2,831,352 | Personal, student and home loans |
| Money and Relay | 3 | 14,640,590 | Everyday money and financial insights |
| Invest and Crypto | 3 | 3,912,393 | 3.91M reported products |
| Credit Card and referred loans | 3 | 598,669 | 598,669 reported products |
| SoFi At Work | 3 | 176,142 | Workplace financial benefits |
| Personal loans | 3 | 2,100,366 | 74.2% of Lending products |
| Student loans | 3 | 672,407 | 672,407 reported products |
| Home loans | 3 | 58,579 | 58,579 reported products |
| From | To | Value |
|---|---|---|
| SoFi product ecosystem | Financial Services | 19,327,794 |
| SoFi product ecosystem | Lending | 2,831,352 |
| Financial Services | Money and Relay | 14,640,590 |
| Financial Services | Invest and Crypto | 3,912,393 |
| Financial Services | Credit Card and referred loans | 598,669 |
| Financial Services | SoFi At Work | 176,142 |
| Lending | Personal loans | 2,100,366 |
| Lending | Student loans | 672,407 |
| Lending | Home loans | 58,579 |