Loading company filing…
Find a company. Follow its revenue through costs and profit.
Coverage includes separate ticker and security records; counts are not unique companies.
Sankey diagram of Rocket Companies, Inc.. A complete text table follows the diagram.
Redfin brings home shoppers into the funnel, Rocket Mortgage closes and sells the loan, and Mr. Cooper extends the relationship through a $2.11T servicing platform.
Swipe to explore
The Sankey maps reported closed-loan volume by acquisition channel and mortgage product, not GAAP revenue. The title's customer-retention thesis is supported by the filing's reported 93.17% servicing-retained share of loans sold, 97% net client retention and the acquisitions of Redfin and Mr. Cooper.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| Direct-to-consumer | 1 | $23.7 | Rocket and Redfin consumer funnel |
| Partner Network | 1 | $21 | Brokers and institutional partners |
| Closed mortgage volume | 2 | $44.7 | More than doubled year over year |
| Conventional conforming | 3 | $26.9 | 60% of closed volume |
| FHA and VA | 3 | $10.7 | Government-backed mortgages |
| Non-agency | 3 | $7.1 | Loans outside agency standards |
| From | To | Value |
|---|---|---|
| Direct-to-consumer | Closed mortgage volume | $23.7 |
| Partner Network | Closed mortgage volume | $21 |
| Closed mortgage volume | Conventional conforming | $26.9 |
| Closed mortgage volume | FHA and VA | $10.7 |
| Closed mortgage volume | Non-agency | $7.1 |