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Sankey diagram of ServiceNow, Inc.. A complete text table follows the diagram.
Subscriptions generate 97% of revenue and a deep performance-obligation base, while cloud capacity and regulated-market support pressure near-term gross margin
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The Sankey uses directly reported GAAP figures. The $27.7B remaining-performance-obligation annotation is a contracted-revenue operating metric, not recognized revenue and therefore does not enter the financial flow.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| Subscription revenue | 1 | $3.7B | 97% of revenue · +22% |
| Professional services & other | 1 | $99M | Implementation ecosystem support |
| Total revenue | 2 | $3.8B | Up 22% year over year |
| Gross profit | 3 | $2.8B | 75% gross margin |
| Subscription delivery cost | 3 | $820M | Cloud infrastructure and customer support |
| Professional-services cost | 3 | $120M | Services operate below gross break-even |
| Operating income | 4 | $503M | 13.3% GAAP operating margin |
| Sales & marketing | 4 | $1.2B | 32% of revenue |
| Research & development | 4 | $823M | 22% of revenue |
| General & administrative | 4 | $288M | Corporate platform |
| Interest income | 4 | $88M | Cash and investments |
| Other income | 4 | $82M | Other non-operating result |
| Income before tax | 5 | $673M | 17.9% of revenue |
| Net income | 6 | $469M | $0.45 diluted EPS |
| Income tax | 6 | $204M | 30.3% effective rate |
| From | To | Value |
|---|---|---|
| Subscription revenue | Total revenue | $3.7B |
| Professional services & other | Total revenue | $99M |
| Total revenue | Gross profit | $2.8B |
| Total revenue | Subscription delivery cost | $820M |
| Total revenue | Professional-services cost | $120M |
| Gross profit | Operating income | $503M |
| Gross profit | Sales & marketing | $1.2B |
| Gross profit | Research & development | $823M |
| Gross profit | General & administrative | $288M |
| Operating income | Income before tax | $503M |
| Interest income | Income before tax | $88M |
| Other income | Income before tax | $82M |
| Income before tax | Net income | $469M |
| Income before tax | Income tax | $204M |