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Sankey diagram of Monster Beverage Corporation. A complete text table follows the diagram.
The flagship green-claw portfolio drives almost all sales, while worldwide distribution pushes case volume higher and the young alcohol business remains unprofitable
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All amounts are directly reported and converted from thousands to millions. Brand segments explain the revenue mix; consolidated expenses provide the GAAP earnings bridge.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| Monster Energy Drinks | 1 | $2.2B | Flagship portfolio · 93% of sales |
| Strategic Brands | 1 | $127M | Affordable and regional energy brands |
| Alcohol Brands | 1 | $32.7M | Craft beer and flavored malt beverages |
| Other | 1 | $5.3M | Remaining activity |
| Net sales | 2 | $2.4B | Up 26.9% year over year |
| Gross profit | 3 | $1.3B | 55.0% gross margin |
| Product cost | 3 | $1.1B | Ingredients, packaging and co-packing |
| Operating income | 4 | $730M | 31.0% operating margin |
| Distribution, marketing & overhead | 4 | $563M | Global brand and distribution investment |
| Interest & other income | 4 | $20.2M | Cash and other non-operating income |
| Income before tax | 5 | $750M | 31.9% of sales |
| Net income | 6 | $569M | $0.58 diluted EPS |
| Income tax | 6 | $181M | 24.1% effective rate |
| From | To | Value |
|---|---|---|
| Monster Energy Drinks | Net sales | $2.2B |
| Strategic Brands | Net sales | $127M |
| Alcohol Brands | Net sales | $32.7M |
| Other | Net sales | $5.3M |
| Net sales | Gross profit | $1.3B |
| Net sales | Product cost | $1.1B |
| Gross profit | Operating income | $730M |
| Gross profit | Distribution, marketing & overhead | $563M |
| Operating income | Income before tax | $730M |
| Interest & other income | Income before tax | $20.2M |
| Income before tax | Net income | $569M |
| Income before tax | Income tax | $181M |