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Sankey diagram of Intuit Inc.. A complete text table follows the diagram.
TurboTax creates the seasonal surge, while QuickBooks, payments, payroll, Mailchimp and Credit Karma extend Intuit into year-round financial decisions for households and businesses.
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All flows are reported GAAP filing values. Product-family revenues are combined only where the filing provides exact subtotals. Quarterly TurboTax concentration is seasonal and should not be extrapolated as the full-year mix.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| TurboTax | 1 | $4.4B | DIY and assisted consumer tax preparation |
| QuickBooks Online Accounting | 1 | $1.3B | Cloud financial management |
| Online Services | 1 | $1.2B | Payments, payroll, Mailchimp and money solutions |
| QuickBooks Desktop ecosystem | 1 | $788M | Desktop accounting, services and supplies |
| Credit Karma | 1 | $631M | Financial-product marketplace and money tools |
| Professional tax | 1 | $278M | Lacerte, ProSeries and ProConnect |
| Financial-platform revenue | 2 | $8.6B | 10% year-over-year growth |
| Operating income | 3 | $4.0B | 47.0% operating margin |
| Cloud, support & product delivery | 3 | $1.4B | Total cost of revenue |
| Selling & marketing | 3 | $1.8B | Customer acquisition and tax-season demand |
| Research & development | 3 | $840M | Product, data and AI development |
| General & administrative | 3 | $409M | Corporate operations |
| Other intangible amortization | 3 | $122M | Acquired customer and brand assets |
| Operating & interest income | 4 | $4.1B | Before interest expense |
| Interest & other income | 3 | $97M | Yield and other non-operating income |
| Income before tax | 5 | $4.0B | Reported pretax result |
| Interest expense | 5 | $70M | Debt financing cost |
| Net income | 6 | $3.1B | $11.09 diluted EPS |
| Income tax | 6 | $983M | 24.3% effective rate |
| From | To | Value |
|---|---|---|
| TurboTax | Financial-platform revenue | $4.4B |
| QuickBooks Online Accounting | Financial-platform revenue | $1.3B |
| Online Services | Financial-platform revenue | $1.2B |
| QuickBooks Desktop ecosystem | Financial-platform revenue | $788M |
| Credit Karma | Financial-platform revenue | $631M |
| Professional tax | Financial-platform revenue | $278M |
| Financial-platform revenue | Operating income | $4.0B |
| Financial-platform revenue | Cloud, support & product delivery | $1.4B |
| Financial-platform revenue | Selling & marketing | $1.8B |
| Financial-platform revenue | Research & development | $840M |
| Financial-platform revenue | General & administrative | $409M |
| Financial-platform revenue | Other intangible amortization | $122M |
| Operating income | Operating & interest income | $4.0B |
| Interest & other income | Operating & interest income | $97M |
| Operating & interest income | Income before tax | $4.0B |
| Operating & interest income | Interest expense | $70M |
| Income before tax | Net income | $3.1B |
| Income before tax | Income tax | $983M |