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Sankey diagram of eBay Inc.. A complete text table follows the diagram.
Marketplace fees and promoted listings lift the take rate, but rising transaction losses and overhead prevent faster commerce growth from reaching operating profit
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The GMV residual illustrates the share of transaction value not recognized as eBay revenue; it does not account for shipping, taxes, seller costs or advertising payment mechanics and must not be read as cash delivered to sellers. All revenue and expense nodes are directly reported.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| Goods traded on eBay | 1 | $22.2B | $22.2B GMV; +18% |
| Marketplace fees | 2 | $2.5B | Listing, transaction and payment economics; +17% |
| Advertising | 2 | $581M | Promoted seller visibility; +31% |
| Commerce value outside eBay revenue | 2 | $19.1B | Editorial GMV residual |
| Asset-light marketplace revenue | 3 | $3.1B | 13.91% take rate; +19% |
| Gross profit | 4 | $2.3B | 74.0% gross margin |
| Payments, hosting & platform delivery | 4 | $802M | Cost of net revenue |
| Operating income | 5 | $611M | 19.8% margin; unchanged year over year |
| Sales & marketing | 5 | $673M | Buyer traffic and seller growth; +25% |
| Product development | 5 | $450M | Marketplace, AI and trust tooling; +15% |
| General & administrative | 5 | $410M | +57% year over year |
| Transaction losses | 5 | $138M | Fraud, disputes and buyer protection; +70% |
| Acquired intangible amortization | 5 | $5M | Small acquisition-accounting cost |
| Net income | 6 | $512M | $1.12 diluted EPS |
| Tax & net other items | 6 | $99M | $106M tax, partly offset by net other income |
| From | To | Value |
|---|---|---|
| Goods traded on eBay | Marketplace fees | $2.5B |
| Goods traded on eBay | Advertising | $581M |
| Goods traded on eBay | Commerce value outside eBay revenue | $19.1B |
| Marketplace fees | Asset-light marketplace revenue | $2.5B |
| Advertising | Asset-light marketplace revenue | $581M |
| Asset-light marketplace revenue | Gross profit | $2.3B |
| Asset-light marketplace revenue | Payments, hosting & platform delivery | $802M |
| Gross profit | Operating income | $611M |
| Gross profit | Sales & marketing | $673M |
| Gross profit | Product development | $450M |
| Gross profit | General & administrative | $410M |
| Gross profit | Transaction losses | $138M |
| Gross profit | Acquired intangible amortization | $5M |
| Operating income | Net income | $512M |
| Operating income | Tax & net other items | $99M |