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Find a company. Follow its revenue through costs and profit.
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Sankey diagram of Casey's General Stores, Inc.. A complete text table follows the diagram.
The gas pump brings customers onto the lot; pizza, beverages, groceries, and convenience merchandise capture the richer economics once they walk inside.
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Every flow is a reported category revenue, cost of goods sold, or revenue-less-COGS amount. Operating labor, occupancy, depreciation, and corporate expenses occur below the displayed gross-profit layer.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| Prepared food and beverages | 1 | $423M | Pizza, bakery and dispensed drinks |
| Grocery and merchandise | 1 | $1.1B | Convenience-store basket |
| Fuel sales | 1 | $2.3B | 848M gallons sold |
| Other revenue | 1 | $126M | Remaining store activities |
| Prepared-food product cost | 2 | $176M | 41.7% of food revenue |
| Prepared-food gross profit | 2 | $246M | 58.3% gross margin |
| Grocery product cost | 2 | $680M | 64.3% of grocery revenue |
| Grocery gross profit | 2 | $378M | 35.7% gross margin |
| Fuel product cost | 2 | $2.0B | 84.9% of fuel revenue |
| Fuel gross profit | 2 | $348M | 15.1% gross margin |
| Other product cost | 2 | $91.9M | Direct cost of other sales |
| Other gross profit | 2 | $34.3M | 27.2% gross margin |
| Total gross profit | 3 | $1.0B | Before store and corporate expenses |
| From | To | Value |
|---|---|---|
| Prepared food and beverages | Prepared-food product cost | $176M |
| Prepared food and beverages | Prepared-food gross profit | $246M |
| Grocery and merchandise | Grocery product cost | $680M |
| Grocery and merchandise | Grocery gross profit | $378M |
| Fuel sales | Fuel product cost | $2.0B |
| Fuel sales | Fuel gross profit | $348M |
| Other revenue | Other product cost | $91.9M |
| Other revenue | Other gross profit | $34.3M |
| Prepared-food gross profit | Total gross profit | $246M |
| Grocery gross profit | Total gross profit | $378M |
| Fuel gross profit | Total gross profit | $348M |
| Other gross profit | Total gross profit | $34.3M |