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Sankey diagram of Booking Holdings Inc.. A complete text table follows the diagram.
The merchant model gives Booking greater control over checkout and ancillary services, while a $2.1 billion marketing engine drives demand across its global travel marketplace
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Every monetary flow is directly reported. Other nonoperating income combines the reported $187M investment income and $194M other nonoperating income before deducting reported interest expense.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| Merchant revenue | 1 | $3.7B | 66.8% of revenue |
| Agency revenue | 1 | $1.5B | Commission-based bookings |
| Advertising & other | 1 | $306M | KAYAK and ancillary activity |
| Revenue | 2 | $5.5B | Global online travel marketplace |
| Operating income | 3 | $1.3B | 23.0% operating margin |
| Marketing | 3 | $2.1B | Performance and brand demand generation |
| Personnel | 3 | $893M | Technology and travel operations |
| Sales & other | 3 | $804M | Merchant processing and customer service |
| Information technology | 3 | $240M | Marketplace infrastructure |
| Depreciation & amortization | 3 | $131M | Technology and acquired assets |
| General & administrative | 3 | $100M | Corporate platform |
| Restructuring | 3 | $25M | Organizational actions |
| Investment & other income | 3 | $381M | Investment and currency-related items |
| Operating plus other income | 4 | $1.7B | Before financing cost |
| Income before tax | 5 | $1.4B | 25.3% of revenue |
| Interest expense | 5 | $253M | Debt financing |
| Net income | 6 | $1.1B | $34.91 diluted EPS |
| Income tax | 6 | $316M | 22.6% effective rate |
| From | To | Value |
|---|---|---|
| Merchant revenue | Revenue | $3.7B |
| Agency revenue | Revenue | $1.5B |
| Advertising & other | Revenue | $306M |
| Revenue | Operating income | $1.3B |
| Revenue | Marketing | $2.1B |
| Revenue | Personnel | $893M |
| Revenue | Sales & other | $804M |
| Revenue | Information technology | $240M |
| Revenue | Depreciation & amortization | $131M |
| Revenue | General & administrative | $100M |
| Revenue | Restructuring | $25M |
| Operating income | Operating plus other income | $1.3B |
| Investment & other income | Operating plus other income | $381M |
| Operating plus other income | Income before tax | $1.4B |
| Operating plus other income | Interest expense | $253M |
| Income before tax | Net income | $1.1B |
| Income before tax | Income tax | $316M |