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Sankey diagram of Build-A-Bear Workshop. A complete text table follows the diagram.
Personalized plush, merchandise, and experiential stores turn play into Build-A-Bear's retail platform.
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The operating total is tied to the filing; the destination is an editorial label for the disclosed business engine, with no invented segment allocation.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| Reported operating total | 1 | $120M | Directly reported in the downloaded 10-Q |
| interactive retail platform | 2 | $120M | Personalized plush, merchandise, and experiential stores turn play into Build-A-Bear's retail platform. |
| From | To | Value |
|---|---|---|
| Reported operating total | interactive retail platform | $120M |