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Sankey diagram of AppLovin Corporation. A complete text table follows the diagram.
A nearly even U.S.-international advertising footprint fed an unusually lean platform, with operating cash flow reaching $1.29 billion in the quarter
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Every monetary flow is directly reported in the filing. Geographic revenue is based on customer billing addresses and is used as the clearest disclosed view of AppLovin's single advertising segment.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| International advertising revenue | 1 | $935M | 50.8% of revenue |
| U.S. advertising revenue | 1 | $907M | 49.2% of revenue |
| Advertising revenue | 2 | $1.8B | One reportable segment |
| Operating income | 3 | $1.4B | 78.2% operating margin |
| Cost of revenue | 3 | $204M | Platform delivery and partner costs |
| Research & development | 3 | $94.1M | Models, products and engineering |
| Selling & marketing | 3 | $60.8M | Advertiser and publisher growth |
| General & administrative | 3 | $44M | Corporate operations |
| Income before tax | 4 | $1.4B | After financing and other items |
| Net nonoperating expense | 4 | $8.5M | Interest less other income |
| Net income | 5 | $1.2B | 65.4% net margin |
| Income tax | 5 | $226M | 15.8% effective rate |
| From | To | Value |
|---|---|---|
| International advertising revenue | Advertising revenue | $935M |
| U.S. advertising revenue | Advertising revenue | $907M |
| Advertising revenue | Operating income | $1.4B |
| Advertising revenue | Cost of revenue | $204M |
| Advertising revenue | Research & development | $94.1M |
| Advertising revenue | Selling & marketing | $60.8M |
| Advertising revenue | General & administrative | $44M |
| Operating income | Income before tax | $1.4B |
| Operating income | Net nonoperating expense | $8.5M |
| Income before tax | Net income | $1.2B |
| Income before tax | Income tax | $226M |