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Sankey diagram of Alaska Air Group, Inc.. A complete text table follows the diagram.
Passenger travel is the core engine, with loyalty and cargo revenue adding breadth.
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Labels and displayed flow values are reported filing values or exact disclosed subtotals.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| Alaska Air Group revenue | 1 | $3.3B | $3300.000M reported quarterly revenue |
| Passenger revenue | 2 | $2.9B | Reported passenger revenue |
| Loyalty program other revenue | 2 | $227M | Reported loyalty revenue |
| Cargo and other revenue | 2 | $153M | Reported cargo and other revenue |
| From | To | Value |
|---|---|---|
| Alaska Air Group revenue | Passenger revenue | $2.9B |
| Alaska Air Group revenue | Loyalty program other revenue | $227M |
| Alaska Air Group revenue | Cargo and other revenue | $153M |