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Sankey diagram of Macbee Planet, Inc.. A complete text table follows the diagram.
LTV marketing generated 98% of revenue through data-led, performance-linked campaigns, but operating profit fell 38.1% as some acquisition costs rose.
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Every category amount is a reported EDINET XBRL fact. Nodes described as arithmetic bridges are calculated residuals and do not imply a separately reported filing line.
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| Category | Stage | Value | Notes |
|---|---|---|---|
| LTV marketing business | 1 | 24.7B | 97.6% of reported total |
| Other operating segments | 1 | 595M | 2.4% of reported total |
| External customer revenue | 2 | 25.3B | Reported six-month total · ¥25.3B |
| Operating profit | 3 | 1.7B | 6.6% operating margin |
| Operating costs & expenses | 3 | 23.6B | Arithmetic residual to reported operating profit |
| Profit before tax | 4 | 1.7B | Reported pretax result |
| Macbee Planet is scaling performance marketing while higher customer-acquisition costs squeeze efficiency | 4 | 3M | LTV marketing supplied almost all revenue through outcome-linked advertising, but selected campaigns became more expensive and pulled operating profit sharply lower. |
| Net profit attributable to owners | 5 | 1.1B | Reported parent-company result |
| Tax, attribution & other | 5 | 555M | Arithmetic bridge to owners' profit |
| From | To | Value |
|---|---|---|
| LTV marketing business | External customer revenue | 24.7B |
| Other operating segments | External customer revenue | 595M |
| External customer revenue | Operating profit | 1.7B |
| External customer revenue | Operating costs & expenses | 23.6B |
| Operating profit | Profit before tax | 1.7B |
| Operating profit | Macbee Planet is scaling performance marketing while higher customer-acquisition costs squeeze efficiency | 3M |
| Profit before tax | Net profit attributable to owners | 1.1B |
| Profit before tax | Tax, attribution & other | 555M |