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Sankey diagram of ITmedia Inc.. A complete text table follows the diagram.
BtoB supplies 81% of external revenue, but BtoC revenue rose 12% and profit 73% as advertising rates jumped despite lower page views.
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Every category amount is a reported EDINET XBRL fact. Nodes described as arithmetic bridges are calculated residuals and do not imply a separately reported filing line.
Labels and narrative explain the filing. A category marked “arithmetic bridge” or “residual” is calculated from reported totals, rather than a separately reported line.
| Category | Stage | Value | Notes |
|---|---|---|---|
| BtoB Media.segments | 1 | 3.2B | 80.6% of reported total |
| BtoC Media segments | 1 | 760M | 19.4% of reported total |
| Other & rounding | 1 | 0 | 0.0% of reported total |
| Sales to external customers | 2 | 3.9B | Reported six-month total · ¥3.9B |
| Operating profit | 3 | 767M | 19.5% operating margin |
| Operating costs & expenses | 3 | 3.2B | Arithmetic residual to reported operating profit |
| Profit before tax | 4 | 786M | Reported pretax result |
| BtoC pricing power is offsetting an AI-era BtoB traffic reset | 3 | 19.2M | BtoC revenue and profit rose as advertising rates improved, while BtoB margins fell under softer SaaS demand and product investment. |
| Net profit attributable to owners | 5 | 523M | Reported parent-company result |
| Tax, attribution & other | 5 | 263M | Arithmetic bridge to owners' profit |
| From | To | Value |
|---|---|---|
| BtoB Media.segments | Sales to external customers | 3.2B |
| BtoC Media segments | Sales to external customers | 760M |
| Other & rounding | Sales to external customers | 0 |
| Sales to external customers | Operating profit | 767M |
| Sales to external customers | Operating costs & expenses | 3.2B |
| Operating profit | Profit before tax | 767M |
| BtoC pricing power is offsetting an AI-era BtoB traffic reset | Profit before tax | 19.2M |
| Profit before tax | Net profit attributable to owners | 523M |
| Profit before tax | Tax, attribution & other | 263M |